London, United Kingdom 9 October 2025 – As a leading industrial expert in mineral-based rheology modifiers and antiperspirant actives, Elementis is set to unveil its latest advancements in personal care at In-Cosmetics Asia 2025, taking place in Bangkok. Visitors can explore these innovations at Booth X48, where the company will highlight its commitment to sustainable and high-performance formulation solutions.
Introducing BENTONE® ULTIMATE: Next-generation rheology modifiers
Elementis will spotlight the BENTONE® ULTIMATE series, including BENTONE® ULTIMATE ISD and BENTONE® ULTIMATE LC. These patent-pending oil phase rheology modifiers are powered by organically modified hectorite clay and a 100% natural activation system, offering superior activity levels and formulation flexibility that surpass conventional technologies.
NATURALUXE™ MFF: A biodegradable breakthrough in sun care
Also making its debut is NATURALUXE™ MFF, a patent-pending, biodegradable, non-persistent multi-functional film former tailored for light texture sunscreens. NATURALUXE™ MFF offers excellent water resistance, ethanol compatibility, and enhanced SPF retention, addressing the growing consumer demand for eco-conscious sun care solutions without compromising performance.
K-Beauty inspired concepts: global trends meet local innovation
In addition to these product launches, Elementis will present tailored formulation concepts inspired by K-beauty trends, showcasing the brand’s responsiveness to global beauty movements and its dedication to innovation in skin care and cosmetics.
Commitment to sustainable innovation
“We’re excited to bring our latest sustainable and high-performance solutions to In-Cosmetics Asia 2025,” said Jens Müller, Global VP of Marketing. “Our new technologies reflect our ongoing commitment to helping formulators meet evolving consumer expectations for efficacy, naturality, and environmental responsibility.”
关于海名斯
海名斯是一家全球特殊化学品公司，在世界各地拥有 16 个生产基地，1,200 名员工。海名斯将专业知识、创新精神和团队合作结合在一起，迎接每个产品挑战。我们研发的高价值特种添加剂，可显著提升客户产品的性能，为世界带来正向的影响。
凭借在流变、表面改性和配方设计领域的领先地位，以及独特的天然材料资源，海名斯为各类市场（包括化妆品业、止汗剂、装饰和工业涂料、汽车业和陶瓷业）的客户提供独特的化学产品和可持续的解决方案。
About Elementis Personal Care
A world-renowned expert in rheology technology and a global leader in antiperspirant actives, Elementis Personal Care offers a wide range of natural and naturally derived clay-based rheology modifiers, botanical emollients, conditioning additives, and bio-functional active ingredients.
Media Contact:
Tiffany Schöndube, Regional Marketing & Communications Manager, Personal Care
tiffany.schoendube@elementis.com
